The Business of Equine Photography

Everyone knows…

Creating a photography business is hard work. It takes ambition, drive and determination. It takes focus and laser sharp direction. You can have the best intentions at heart and still not quite get there. Things won’t just happen; you won’t just start making money the first day you start.  You need to have a plan.

A successful photography business has little to do with what camera you own or how many photos you have on your computer.

Thank you so much for putting back to help others reach their potential in this fantastic business, you are truly inspiring me to go for it.

Kevin Gedny

6 Part Webinar Taster

So why do most photographers put up with running a business that barely covers its own costs, let alone provides an ample lifestyle?

Here are some of the things I hear from photographers all the time, no matter how accomplished they are:

After working with Emily for a year on a one to one mentoring basis I went from having photography as a hobby to a successful full time business.

Emily’s one to one mentor year and three-day course has been completely invaluable.

My average sale when I first started working with Emily was about £150 – £300. It is now £1,500 – £2,000.

I can say with 100% certainty that if it wasn’t for Emily’s guidance I would still have photography as a hobby and be miserable in my day job.”

— Hannah Freeland

This is why I have decided to put together this training series to help you create the business you have always dreamed of.

Whether you’re just starting out or a seasoned pro, this series will help YOU.

What will you get from this training series?

  • How to get started in equine photography
  • Building the right equine portfolio
  • Finding the right clients and your target market
  • Understand owner profiles
  • Creating the perfect shoot from start to finish
  • Marketing and promoting your equine business
  • Enquiry to product delivery for clients
  • Successful sales – actually making money from your equine photography
  • Product selection
  • Pricing strategies
  • Posing and lighting on a photo shoot
  • Worksheets from each training session

I first met Emily in my capacity as a journalist when I interviewed her for an article in 2011 about photographing horses.

At that time, I was working as a writer, taking photos to illustrate my specialist dressage features, earning £10 an image. Thanks to Emily’s mentoring, my images have improved beyond recognition and I now own a viable photography business. During my journey, I have met many incredibly talented photographers and what strikes me is that few of those are commercially successful. In my second year, I had a shoot spend of more than £2,000, something I’ve been told many photographers never achieve, and that’s all down to Emily’s guidance through her extensive experience and remarkable business acumen. I can’t thank her enough.”

Leslie Bliss



  • Setting goals and targets, getting clear on your direction
  • The people you already know who are perfect for your business
  • Profiling your target market
  • Creating the perfect portfolio
  • Finding the RIGHT people to photograph and how to deal with them

1hr 2secs


  • The perfect photoshoot
  • How to structure a shoot
  • How to get the best from your models
  • How to find great locations
  • How to pose horses and humans
  • How to use light effectively on your shoot. 

1hr 8secs


  • Marketing your business at shows
  • How to implement a successful exhibition of your work
  • Tips and tricks to make you stand out
  • Signing people up for photo shoots at a show

1hr 7secs


  • Marketing continued
  • How to create a website that sells you
  • Networking and social media
  • Your promotions calendar and how it all fits together

1hr 13secs


  • The sales process
  • Getting high average sales in the thousands
  • Products to sell
  • Pricing strategy

1hr 5secs


  • Client process start to finish
  • Enquiry through to product delivery
  • Having loyal clients that come back to you year after year

1hr 4secs

All the recordings are available to watch at your leisure, any time where ever you like.