By Hannah Freeland
It’s an absolute MUST to have a website. Everyone in business has one, and without this window allowing possible customers to look into your business, art and lifestyle- you won’t be seen.
Your website should be the final deal-sealer before your client books with you.
We send out connections constantly through Facebook, Instagram, Insta Stories, Twitter, Pinterest, Podcast, Videos, Networking (you get the idea). But all of these connections need to feed back to one space that invites the viewer in, immerses them into your best work and converts them to a booked client.
Before you embark on creating your new website, check out these 7 tips to kick starting this in the right direction:
When you are looking over your website, are you bombarding your visitor with loud information?
What do I mean by LOUD information?
Does your website feel like it’s trying really hard to give as much information as possible in the shortest possible time? Does it feel like someone’s shouting at you in case you move on?
Less is more, and never has this been more accurate than with websites.
If you take a look at the most successful and highly regarded photographers and artists in this world, you will certainly see that less is more. They don’t need to write big long paragraphs on their home page or upload their entire CV. The images and the brand speak for themselves. All singing, all dancing, is a thing of the past.
Whenever you are looking at your website, ask yourself…
“Am I shouting at my visitor?”
Your website maybe the first or last place your visitor ‘e-meets’ you. You want to put your best foot forward, entice them in and most importantly BE AUTHENTIC.
Let’s break this down:
It can be immensely intimidating creating content for your website. Be it a blog post, About Me page or even your packages page, but let me tell you something- clients do not scrutinise your copy.
Sure. They will notice bad spelling, awful grammar or links that do not work. These are still important. But if you are trying to write your copy, but are unsure exactly what to write that will convert 100% of visitors, then you need to remember this- Good is good enough.
If you have good copy, you’ve kept it simple and your authentic, then you will convert a great deal more visitors with this.
Remember- no amount of perfect copy ensures a 100% conversion rate.
You may have already read my blog about your Portfolio (find it here) but I’m going to repeat myself as this is totes important.
Only show your best work and show a maximum of 10 – 20 images.
Don’t try to show an image that will speak to everyone, everywhere – you will end up missing your target client. Pick out your top, perfect images that you would be happy to present to your biggest, bestest client. These are the images for your portfolio.
Short and sweet information here. Go through your website and check your links. There is nothing worse than finding a beautiful branded site, talented artist, packages to die for and then trying to send them a booking form message, and the link doesn’t work. You all know what happens next, they move onto the next artist in Google. People are fickle, aren’t they?
Make sure your contact page has a nice easy contact form, location details and a contact number.
I would also suggest you have a phone number or direct email address showing in your header or footer on every page. You never know when your ideal client feels the need to pick up the phone and have a conversation, so make sure it’s SUPER easy for them to get in touch.
Your blog is where your king of content can rein. You can gush about how amazing you are as a photographer here. You can talk about your super special clients and their mansion that you photographed recently here. You can do all the self-promotion as you want inside your blog and the best part is that Google LOVES IT!
Having constantly updated copy and regular stories about your ideal client – that’s a win-win in anyone’s book.
You now have my 7 top tips for creating a winning website that will become your biggest sales person. Go forth and conquer, dear friends.