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What does it take to craft a solid equine photography business?

Getting your business foundations right is essential if you want a thriving equine photography business.  We believe in equipping our delegates with the essential business foundations necessary for a successful career. This is why on our first 2 online days (11th...

Building your best portfolio

The presentation of your images is one of the most important things you can spend time getting absolutely perfect.  When a prospective client comes across your website, one of the first things they will do is look at your portfolio. They will have a rough idea in...

How to add equine fine art to your portfolio

Many people feel quite intimidated by fine art photography, thinking it is something not many people can do and is outside of their reach.  The best definition we can find of fine art photography is the following: "Fine art photography is a style of photography...
How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Starting a photography business on a budget

Hands Up – who is on a budget or knows they don’t want to chuck their savings at a new business? First of all, it’s true that you can create a sustainable and profitable business from photography. We promise you; it can be done, and it can be fun. Hard work, but fun!...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Your First Photoshoot: The 5 Things You Need to Nail It

Let’s get real for a second: taking on your first-ever photoshoot is scary. You haven’t built up a safety net of confidence yet, and as a result, you’re plagued by doubts: can I actually deliver images my client will like? Am I going to be chatty and encouraging, or...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

The 7 Things You Need to Know to Make a Deal-Closing Website

No matter who you are or what you do, if you’re self-employed or own your own business, you absolutely must have a website. It’s totally and completely non-negotiable – but if you outsource the job, it can also be eye-wateringly expensive. Fortunately, site-builders...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Be different: Go the extra mile

Here's a handy tip for you. Always leave 20 mins at the end of a shoot to be really creative. Go through the process of photographing your client and their horse on their yard. In your head, you have finished creating the standard imagery that you know will sell and...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Don’t spend hours editing!

Just a quick one today. Because we get asked this question a lot..."How long do you take editing your images?"Our answer is almost always the same... "If we shoot for an hour, we edit for no more than an hour" Imagine this: I have shot a set of images that have...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Capturing that connection

We are absolute suckers for that cute, cuddly shot. The ones that make you feel like you are like a fly on the wall. The horse and owner are having this beautiful cuddly moment in between poses, and you just keep clicking...it should be as if you aren’t even there. To...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Styling

More often than not, your clients have no idea what to wear on their photo shoot- what looks good? What goes with the location? What goes with the horse? It's helpful to give your clients a rough styling guide- it will ensure they are more confident in choosing...

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How I Overcame my Fear of Selling to Clients (and How You Can, Too!)

Learn how to work that location!

Picture this- you arrive at a yard. All you can see is a flat grass field and an average stable block- and you panic! "Where on earth am I going to place my clients?!" You then just fluff your way through the day with no idea where to direct yourself- let alone your...

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