12 MONTH GROUP MENTORSHIP
THE YEARLINGS COURSE
INVEST IN YOURSELF – YOU’LL NEVER REGRET IT
We understand how daunting starting a creative business is. There are so many moving parts, the foundations, the finances, the client reach, marketing, photography, editing, products, pricing and the experience.
This comprehensive 12 month group mentorship breaks everything down into bite sized chunks.
This course is held in our brand new studio in the New Forest, 2 days every other month.
You’ll be on this journey with like minded people and as you create and build your business we are right there with you.
Welcome to an immersive journey into the world of equine photography! Our 12 month group mentorship programme has just launched its 9th year running and we can’t wait to meet our new delegates ready to start the business of their dreams.
KEEP SCROLLING TO FIND OUT WHAT THE PROGRAMME WILL LOOK LIKE…
At a glance
Acquire essential business skills:
Running a successful equine photography business requires more than just technical prowess. Our program goes beyond photography, offering comprehensive lessons on business fundamentals such as branding, marketing, client communication, and workflow optimisation. With this knowledge, you’ll be equipped to navigate the business side of photography with confidence and success.
Master the art of pricing:
Setting the right price for your work can be a daunting task, but fear not. We’ll guide you through the intricacies of pricing your work, from session fees to product prices we’ll ensure you’re running a successful and profitable business.
Boost your confidence on photo shoots:
Are you nervous about directing and interacting with both horses and their owners during a photo shoot? Emily & Hannah will provide invaluable guidance and hands-on training over 9 photo shoots within the year to help you build the confidence necessary to create a comfortable and luxury experience for your clients, resulting in stunning images.
Unlock your creative vision:
Through a combination of practical exercises and artistic exploration, we’ll help you tap into your unique creative vision, pushing the boundaries of equine photography. Discover new perspectives, experiment with lighting and composition, and develop a signature style that will set you apart in the industry.
If you struggle with any of the above then
Join Us
‘The. 1 Year Group Mentorship Programme’ course is fully imersive and has been built specifically for equine/canine and country photographers.
This powerful, 12 month course is fundamental to the launch or upleveling of your photography business. We give you the experience, knowledge and confidence.
“This is our ninth year of running this bespoke course and we couldn’t be happier watching our past delegates gain momentum, clients and confidence with their new businesses. We have delegates achieving sales in the £1,000’s and being commissioned internationally already”.
We hold nothing back and we want you to succeed!
Having both been mentored at the start of our careers we know the benefits of being handed the road map and guidence for creating. asuccessful and sustainable business. No more stabbing in the dark with your marketing ideas or loosing your confidence on a shoot.
9 Equine Portrait Photo Shoots
Immerse yourself in nine mesmerising equine portrait photo shoots over the 12 months together, capturing the enchanting play of light in various natural settings. Through hands-on experience, insightful masterclasses, and immersive editing sessions, refine your skills, build an impressive portfolio, and unleash your artistic vision. Work with real horse owners and horses on real home and yard locations.
Build your portfolio and confidence in 9 photoshoots over the 12 months.
Target Market & Model Calls
One of the biggest turning points in your photography business is realising that not everyone is your client, and that’s a good thing.
In this session we’ll help you identify exactly who your ideal client is, what they truly value and why some people happily invest thousands in photography while others never will.
We’ll explore the psychology behind buying decisions, uncover where your perfect clients spend their time, what they worry about, what they dream about and how to communicate in a way that genuinely connects with them.
By the end of this module you’ll have a clear picture of the people you want to attract and a practical marketing strategy designed to bring more of those enquiries into your business. No more trying to appeal to everyone. Instead, you’ll build a brand that speaks directly to the clients who value your work, trust your expertise and are excited to invest in the experience you offer.
Business Foundations and Goal Setting
Craft a solid business plan, defining your vision, mission, and target market. Set realistic goals and targets to pave your path to success and track your progress.
Conduct SWOT analyses to identify areas for improvement and capitalize on your strengths. Embrace the “Circle of Love” concept, prioritising client relationships and exceptional service to cultivate a loyal customer base.
Master branding to set yourself apart in the industry.
Pricing & Products
Pricing isn’t about copying what everyone else charges. It’s about creating a business that gives you the income, freedom and lifestyle you actually want.
In this session we’ll work backwards from your personal and business goals to build a pricing structure that works for you. Together we’ll explore profitable products, how to create irresistible artwork, how to confidently present your prices and how to build an average sale that supports your long-term vision.
We’ll also share the trusted suppliers, products and systems we’ve refined over years of experience, helping you avoid costly mistakes and offer your clients beautiful artwork they’ll treasure for generations.
You’ll leave with a pricing strategy that feels authentic, profitable and gives you the confidence to sell without ever feeling pushy.
Marketing for Equine Photographers
Great photography alone isn’t enough. If people don’t know you exist or don’t understand the value of what you do, they’ll never become clients.
In this session we’ll share the marketing strategies we’ve used to build thriving photography businesses over the past two decades. From social media and email marketing to equestrian events, networking, PR, partnerships and working with brands and influencers, we’ll show you what genuinely works and what isn’t worth your time.
You’ll learn how to create consistent marketing that attracts your ideal clients, builds trust long before they enquire and keeps your diary full without feeling like you’re constantly selling.
By the end of the session you’ll have a practical marketing plan you can implement immediately, giving you the confidence to market your business consistently and attract more of the clients you love working with.
Sales and The Full Client Experience
The sale doesn’t happen at the viewing appointment. It begins from the very first enquiry.
In this session we’ll guide you through every stage of the client journey, from the first email to the moment your client hangs their finished artwork on the wall. We’ll show you how to create an experience that feels personal, thoughtful and effortless, building trust and excitement at every step.
You’ll learn how to confidently run in-person viewing appointments, present your images with impact, guide clients through choosing artwork they’ll love for years to come, and create an ordering experience that feels natural rather than uncomfortable.
By focusing on service instead of selling, you’ll increase your average sale, build lifelong client relationships and create an experience that people can’t wait to recommend to others.
Commercial Photography Business
Imagine being commissioned by equestrian brands, clothing companies, feed manufacturers, tack shops, magazines and businesses that need high-quality imagery all year round.
In this session we’ll show you exactly how we’ve built long-lasting relationships with commercial clients and how you can do the same.
You’ll learn how to create portfolio projects that get noticed, confidently approach brands, pitch your ideas, understand commercial pricing and licensing, and develop imagery that tells a story while delivering results for your client.
Commercial photography isn’t about waiting to be discovered. It’s about creating opportunities, building relationships and positioning yourself as the obvious choice when brands need powerful visual content.
You’ll leave with the confidence, knowledge and strategy to begin adding commercial commissions to your business and creating a more diverse, resilient income.
Fine Art Photography Business
Fine Art photography gives you the freedom to create without boundaries. It’s an opportunity to slow down, develop your own artistic style and produce work that reflects your vision as a photographer.
In this session we’ll help you discover your creative voice, develop a cohesive body of work and create images with purpose and meaning. We’ll explore everything from planning and photographing a Fine Art collection to editing, printing and presenting your work to the highest standard.
We’ll also show you how to turn your passion into an additional income stream. From building your own Fine Art brand and website to exhibiting at shows, pricing your artwork and finding collectors who connect with your work, you’ll leave with the confidence and knowledge to take your Fine Art journey beyond your hard drive and into the hands of people who love it.
Whether your goal is to sell your artwork, exhibit your collections or simply rediscover your creativity, this session will give you the tools to make it happen.
Design Your Lifestyle
What’s the point of building a successful business if you don’t have the time to enjoy the life you’ve worked so hard to create?
Our final session is all about stepping back and designing a business that supports your lifestyle, not the other way around.
Together we’ll reflect on everything you’ve achieved throughout the year before looking ahead to the future you want to create. We’ll explore how to value your time, set healthy boundaries, protect your creativity and make confident decisions that align with your personal and professional goals.
We’ll help you create a business that gives you freedom, not overwhelm. One that allows you to earn well, spend time with the people and animals you love, take holidays without guilt and build a career that feels fulfilling for years to come.
We’ll also share practical strategies for managing your time, planning your diary with intention, prioritising what truly matters and letting go of the things that no longer serve you.
Because success isn’t measured by how busy you are.
It’s measured by building a business and a life that you’re genuinely excited to wake up to every morning.
EXTRAS
Templates and workflows
Discount codes with suppliers
An individual 1:1 full website review
Unlimited email support
IN PERSON COURSE DATES
24th & 25th September 2026
12th & 13th November 2026
28th & 29th January 2027
11th & 12th March 2027
20th & 21st May 2027
22nd & 23rd July 2027
TESTIMONIALS
What does it cost?
12 MONTH GROUP MENTORSHIP PROGRAMME
12 DAYS AT THE TRAINING BARN STUDIO IN THE NEW FOREST
9 PHOTO SHOOTS TO FILL YOUR EXPERIENCE AND PORTFOLIOS
IMAGE CRITIQUES
TEMPLATES AND BONUS PDF’S
1:1 WEBSITE REVIEW
MODELS AND HORSES FOR PHOTO SHOOTS
MODEL RELEASE FOR IMAGES TO BE USED IN YOUR PORTFOLIO
UNLIMITED EMAIL ACCESS
£595 PER MONTH
I wish I had known Emily and Hannah all my life – their unbridled knowledge and enthusiasm for mentoring on the 1-year training programme has been epic. Not only that they have boosted my confidence personally and as a photographer. They have both been paramount in kick-starting my equine photography business and I thank them whole-heartedly for that. I wish I could keep them for life!
When they bring you into the Training Barn it feels like you’re in a bubble – they’re both warm, friendly and professional – it’s a safe haven for talking, listening and sharing ideas plus I have made some lovely friends along the way. It’s been a magical, emotional but hugely fun year.
Thank you so much, Emily and Hannah xx
GOT SOME
QUESTIONS?
WHO IS PERFECT FOR THIS COURSE?
You need to be full of motivation, enthusiam and drive to have a thriving equine photography business.
This programme concentrates on taking control of your business and photography.
If you are anything like Emily and Hannah, you want your business to be recognised and renowned for the highest quality of service, experience and outstanding creativity, delivered with passion and confidence.
What will I learn from this course?
This 12 month course will equip you with the skills and knowledge to take control of your business.
Not only will you will be able to confidently set up and direct an equine shoot, you will also learn a step-by-step formula to produce outstanding images, together with the most efficient and effective ways to present your work and own a profitable business.
You will know how to deliver a top class, luxury service to your ideal clients.
What kit will I need for this course?
DO I NEED TO BE A PROFESSIONAL PHOTOGRAPHER?
The short answer is no. As long as you want to start an equine photography business, whether it’s full time or part time you will love this course. You need to have a basic understanding of your camera, but you DO NOT need any qualifications to join this course.
Now is your time to shine.
If you have been dreaming about being a full time equine photographer then this is the course for you. We genuinely know how it feels to be overwhelmed, confused and scared about what to do and how to start the process of starting a company. We are here for you and will be your biggest cheer leaders.
Emily & Hannah x
