2 Days Online Mentorship Covering:

• Business Foundations
• Your Business Plan
• Goals and Targets
• Finances
• SWOT Analyses
• Circle Of Love
• Branding
• Studio Workflow

These 2 days will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

We believe in equipping our delegates with the essential business foundations necessary for a successful career. These 2 online days will cover all aspects of building and growing a thriving equine photography business.

You will start by learning how to craft a solid business plan that outlines your vision, mission, and target market. We will guide you in setting realistic goals and targets, helping you define the path to success and track your progress along the way. Understanding the financial aspects of running a business is crucial, and we’ll provide insights into budgeting, pricing strategies, and profitability, ensuring you have a solid grasp on the financial side of your venture.

To assess your business’s strengths, weaknesses, opportunities, and threats, we will conduct SWOT analyses, enabling you to identify areas for improvement and capitalise on your unique strengths. The “Circle of Love” concept will be introduced, emphasizing the importance of client relationships and cultivating a loyal customer base through exceptional service and personalized experiences.

Branding plays a vital role in setting yourself apart in the competitive equine photography industry. We’ll delve into the intricacies of branding, helping you define your unique identity, create a compelling brand story, and develop a cohesive visual presence that resonates with your target audience.

To ensure efficiency and productivity, we will guide you through establishing an effective studio workflow. Learn how to streamline your processes, from client enquiries to image delivery, to create a seamless and professional experience for both you and your clients. By optimising your workflow, you can save time, increase productivity, and provide a stellar experience that keeps clients coming back for more.

3 Days In Person

Location: New Forest, UK

We will be covering:

• 6 Equine Portrait Photo Shoots
• Different Times
• Different Natural Lighting Situations
• A Mix Between Portfolio Shoots and Masterclasses
• Culling Images
• Analysing Images
• Editing Sessions

Throughout these 3 days together, we will immerse ourselves in six equine portrait photo shoots, carefully scheduled at different times to explore the enchanting play of light and shadows in various natural lighting situations. This hands-on approach allows you to refine your skills and really get to see how Emily and Hannah set up and run portrait shoots

We will strike a perfect balance between practical portfolio shoots and insightful masterclasses. You’ll have the opportunity to shoot as part of a masterclass in the morning learning the skills of posing, for example, and then put these skills to use immediatley in the afternoon shoot.

You’ll build an impressive portfolio while also benefiting from in-depth discussions and analysis sessions where we delve into the artistry and technical aspects of equine photography. Learn the secrets of culling images and selecting the best shots that truly tell a story, and gain invaluable insights into image analysis to enhance your composition and storytelling skills.

Additionally, our program dedicates ample time to the crucial process of editing. Guided by Emily & Hannah, you’ll engage in immersive editing sessions, where you’ll learn techniques and post-processing workflows to transform your raw captures into stunning works of art. We believe that editing is a vital part of the creative process, and we’ll equip you with the skills to bring out the full potential of your photographs.

By the end of these 3 shoot days, you’ll not only have honed your equine photography skills but also gained the confidence to navigate your next photo shoot with a shoot structure, posing an direction skills and culling and editing workflows to move you forward at high speed.

2 Hour Catch Up Before Christmas Break. Including:

• Group Image Critique
• Wins and Battles
• Goals for over the Christmas Break
• Q&A

These 2 hours will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

As the holiday season approaches, we believe it’s essential to provide our students with a special opportunity to reflect, connect, and set goals for the Christmas break. In a dedicated two-hour session, conducted live online, we will gather as a supportive community to engage in various enriching activities.

The session will kick off with a group image critique, where you will showcase your work and receive constructive feedback from both Emily & Hannah. This collaborative environment allows for valuable insights and perspectives that can further enhance your photography skills and artistic growth.

We understand that the journey of building a photography business can have its fair share of wins and battles. This catch-up session provides a platform for you to share your achievements and challenges with the group, fostering a sense of camaraderie and support. Celebrate your wins, learn from your battles, and draw inspiration from others who are on a similar path.

As we approach the holiday break, setting goals becomes vital to maintain momentum and growth. During this session, you will have the opportunity to define your goals for the Christmas break, whether it’s focusing on specific photography techniques, exploring new creative concepts, or honing your business strategies. Emily & Hannah will be there to guide you and offer insights to help you make the most of your time during the break.

The catch-up session also includes a dedicated Q&A session where you can seek clarification on any topics covered during the course or ask burning questions related to equine photography and business. Our mentors will be available to provide expert guidance, share their experiences, and address any concerns you may have.

We understand that schedules can be hectic, so rest assured that this two-hour session will be recorded and added to your online portal. This way, you can revisit the content at your convenience, ensuring you can access the valuable discussions and insights whenever you need them.

Join us for this special catch-up session before the Christmas break, where you can connect, reflect, set goals, and engage in a supportive community of like-minded equine photographers. Together, we will nurture your growth, celebrate your achievements, and provide the guidance you need to thrive in your equine photography journey.

1 Day Online Mentorship Covering:

• New Years Goals (including financial goals)
• Making New Connections
• Pricing
• Products
• Suppliers

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

As we step into the new year, it’s the perfect time to refocus, set goals, and lay the foundation for a successful year ahead. You’ll join us for a transformative two-day online session, where we will dive deep into crucial topics that will shape your equine photography business in the coming year.

The day will begin by helping you define your New Year’s goals, including financial aspirations. We’ll also check in with you regarding the Christmas break goals you set and (hopefully) achieved. We understand the importance of setting clear objectives to drive your business forward. Emily & Hannah will guide you in creating actionable and measurable goals that align with your vision, ensuring you have a roadmap for success and growth.

In addition to goals, making new connections is essential for expanding your network and generating opportunities. We will explore strategies and techniques to effectively connect with potential clients, influencers and industry professionals. Building relationships within the equine community can open doors to collaborations, referrals, and valuable partnerships that can propel your business forward.

Pricing is a crucial aspect of running a successful equine photography business. During these 2 days online, we will delve into pricing strategies, helping you determine the value of your images and set pricing that aligns with your business and financial goals. We will also address the concept of friends and family pricing, providing insights on how to navigate discounts while maintaining profitability and professional boundaries.

As you offer your equine photography services, understanding the range of products you can provide is essential. From prints and albums to digital files and specialised products, we’ll explore various product offerings and their significance in maximizing your revenue streams. Emily & Hannah will guide you in selecting the right products for your brand and photography, ensuring you provide exceptional value to your clients.

Additionally, we will cover the topic of suppliers, as they play a vital role in delivering high-quality products to your clients. We will provide guidance on sourcing reliable and reputable suppliers for printing, packaging, and other essential materials, helping you maintain consistent quality and exceed client expectations.

You’ll join us live for this comprehensive online day as we explore the essential elements of goal setting, networking, pricing, product offerings, and suppliers. Equip yourself with the knowledge and strategies necessary to thrive in the equine photography industry and make 2023 a year of growth and prosperity for your business.

1 Day Online Mentorship Covering:

• Target Client Analysis
• Client Profiles
• Model Calls

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

You’ll join us live for an immersive day online where we’ll dive deep into understanding and targeting specific markets in the realm of equine photography. This comprehensive session will equip you with the knowledge and strategies needed to effectively reach and engage different client segments within the industry.

One of the key aspects we’ll explore is identifying and understanding your target market for equine portraiture clients, fine art buyers and commercial clients. Three very different buyers and very different profiles. We will delve into the profiles of the perfect client that fits your personality and imagery.  By gaining insights into their needs and desires, you will be able to tailor your marketing efforts and offerings to attract and connect with your ideal clients.

Model calls play a crucial role in expanding your portfolio and attracting diverse equine clients. We’ll guide you through the process of organising and executing successful model calls, from reaching out to potential models to conducting effective photo shoots. Discover the art of casting the right equine models that align with your artistic vision and desired market segments.

1 Day Online Mentorship Covering:

• Marketing
• Trade Stand at Equine Events
• Influencers & Connectors
• Portfolio Building
• PR

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

This session we’ll be delving into the world of marketing and promotion in the equine photography industry. In this engaging session, we’ll cover a range of strategies and techniques to elevate your visibility, attract clients, and build a strong brand presence. We speak from over 20 years of marketing as full time equine portrait photographers who are fully booked year in, year out.

One amazing marketing strategy we’ll explore is setting up a trade stand at equine events. These events provide a prime opportunity to showcase your work, engage with potential clients, and network with industry professionals. Learn how to design an eye-catching stand, create compelling marketing materials, and captivate event attendees to generate leads and bookings.

Influencers and connectors are the one of the best marketing avenues for trusted recommendations. We are not talking about todays Instagram Influencers, we go over how we’ve created genuine connections with people that are trusted and followed in the equestrian industry. We’ll explore how to identify and collaborate with these professionals who have a strong presence in the equine community.

Portfolio building is a continuous process that showcases your evolving skills and style. We’ll guide you in curating a strong and diverse portfolio that highlights your expertise and artistic vision. Discover the strategies for selecting and presenting your best work to create a compelling narrative that resonates with potential clients. We will also explore portfolio review techniques, ensuring you can consistently improve and refine your collection to stay ahead in the competitive equine photography industry.

Public relations (PR) is a powerful tool to generate buzz and enhance your brand reputation. We’ll discuss PR strategies specific to the equine photography industry, such as working with local media outlets, publications, and online platforms to feature your work. Learn how to craft compelling press releases, nurture media relationships, and secure valuable exposure for your brand.

1 Day Online Mentorship Covering:

• Commercial Equine Photography
• Self Commissioning Commercial Photography
• Selling to Commercial Clients
• Creating a Compelling Commercial Portfolio
• Pricing for Commercial Images

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

This day will embark on a captivating journey into the world of commercial equine photography, designed to elevate your skills and expand your business opportunities. In this comprehensive session, we’ll explore the intricacies of self-commissioning commercial photography, selling to commercial clients, creating a compelling commercial portfolio, and pricing strategies for commercial images.

Commercial equine photography offers a unique avenue to showcase the beauty and grace of horses in various industries and advertising campaigns. We will delve into the process of self-commissioning commercial photography, empowering you to initiate projects and collaborate with clients directly. Learn how to identify potential commercial opportunities, pitch your ideas effectively, and secure exciting projects that align with your artistic vision and client objectives.

Selling to commercial clients requires a strategic approach and a thorough understanding of their needs and expectations. We will delve into the techniques and tactics to effectively market your services to commercial clients, whether it’s advertising agencies, equestrian brands, or publications. Discover how to communicate the value of your work, tailor your offerings to specific commercial niches, and forge lasting partnerships with clients who appreciate your unique perspective.

Building a compelling commercial portfolio is key to attracting commercial clients and winning their trust. We will guide you in curating a portfolio that showcases your versatility, creativity, and ability to capture the essence of equine subjects for commercial purposes. Explore techniques for selecting, organizing, and presenting your work to create a visually impactful portfolio that leaves a lasting impression on potential clients.

Pricing commercial images can be a complex task, as it involves factors such as usage rights, licensing, and the commercial value of your work. Our mentors will provide insights into pricing strategies specific to commercial equine photography, ensuring that you are compensated fairly for your expertise and creative output. Learn how to calculate rates, negotiate contracts, and navigate the financial aspects of the commercial photography industry.

Join us for this immersive program on commercial equine photography, where you will gain invaluable knowledge, sharpen your skills, and unlock new avenues for growth in the industry. Whether you are a seasoned equine photographer looking to expand into commercial work or a newcomer seeking to establish yourself in this lucrative market, this session will equip you with the tools, techniques, and insights needed to thrive in the world of commercial equine photography. Don’t miss this opportunity to unlock new possibilities and take your equine photography business to new heights.

1 Day Online Mentorship Covering:

• Fine Art Equine Photography
• Finding your Inner Creative
• Getting Arty – Creating Your Own Projects
• Moving Forward – How to Get Your Work Seen
• Pricing – How to Price Your Art

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

Now we’ll embark on a captivating journey into the realm of fine art equine photography, where we’ll ignite your inner creativity, guide you in creating your own projects, help you showcase your work, and navigate the intricacies of pricing your art. This transformative program is designed to unleash your artistic vision, elevate your work to gallery-worthy levels, and position you as a respected fine art equine photographer.

Finding your inner creative is essential for developing a unique artistic voice that sets your work apart. We will delve into techniques and exercises to unlock your creativity, tap into your passions, and discover the storytelling elements that make your equine photography truly exceptional. Through inspirational discussions and practical exercises, you will explore new perspectives, experiment with different styles, and cultivate a distinctive artistic approach.

Getting arty and creating your own projects is an exciting endeavor that allows you to fully express your artistic vision. We will guide you through the process of conceptualizing, planning, and executing your own fine art equine photography projects. Discover how to translate ideas into captivating visuals, select suitable locations and subjects, and effectively use lighting and composition to convey the desired emotions and narratives in your art.

Moving forward and getting your work seen is crucial for establishing yourself as a recognised fine art equine photographer. We’ll explore various avenues and strategies to promote and exhibit your work. From gallery shows and art fairs to online platforms and social media, we will provide insights into marketing techniques, networking opportunities, and collaborations that can elevate your visibility and attract a wider audience. Discover how to effectively present and package your art to capture the attention of art enthusiasts, collectors, and gallery owners.

Pricing your art is a delicate balance between valuing your work and ensuring its accessibility to potential buyers. We will delve into the intricacies of pricing strategies for fine art equine photography, considering factors such as artistic value, production costs, market demand, and your own professional standing. By understanding the nuances of pricing, you will be equipped to confidently set prices that reflect the worth of your art while considering the expectations and budgets of potential buyers.

3 Days In Person

Location: New Forest, UK

We will be covering:

• 6 Equine Commercial/Fine Art Photo Shoots
• Different Times
• Different Natural Lighting Situations
• A Mix Between Portfolio Shoots and Masterclasses
• Culling Images
• Analysing Images
• Editing Sessions

Throughout these 3 days together, we will immerse ourselves in six photo shoots and will consist of a mix of Fine Art and Commercial Shoots. These shoot days are designed to expand your portfolio, hone your technical skills, and ignite your artistic creativity through a series of carefully curated photo shoots, masterclasses, and editing sessions.

Over the course of six photo shoots, we will explore diverse shooting times and natural lighting situations. By experiencing these varied lighting situations firsthand, you will gain valuable insights into how to capture the essence and beauty of equine subjects in any environment.

We’ll offer a balanced mix between portfolio shoots and masterclasses, ensuring you have the opportunity to both create stunning images and deepen your knowledge of the craft.

Additionally, we will guide you through the art of post-processing during dedicated editing sessions. Discover how to enhance and refine your images, bring out their true essence, and create a consistent and cohesive visual style. Emily & Hannah will share their editing techniques, tips, and insights to help you elevate your images and unleash their full potential.

Whether you aspire to create stunning fine art pieces or attract commercial clients, these three in person days will equip you with the skills, knowledge, portfolio and confidence to excel in both realms.

1 Day Online Mentorship Covering:

• Sales
• In Person Viewings
• Full Client Experience

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

This session will be focussed on the essential aspects of sales, in-person viewings, and creating a memorable client experience. This comprehensive session is designed to equip you with the knowledge, strategies, and techniques to enhance your sales skills, elevate your client interactions, and deliver a seamless and unforgettable experience from start to finish.

Sales are a vital component of running a successful equine photography business. During this day, we will delve into effective sales techniques tailored specifically for the equine photography industry. Learn how to confidently communicate the value of your services, overcome objections, and book those shoots with potential clients. Through exercises and real-world examples, you’ll gain the skills needed to maximize your sales potential and increase your bookings.

In-person viewings provide a powerful opportunity to connect with clients on a deeper level and showcase your work in its full glory. We will explore the art of presenting your images during in-person viewings, from selecting the best images to creating a positive and creative atmostphere for your clients to purchase. 

Creating a full client experience goes beyond capturing stunning images. We will guide you through the process of delivering a comprehensive and memorable client journey. From the initial consultation to the final product delivery, learn how to create a seamless and enjoyable experience for your clients at every touchpoint. Discover strategies for building strong relationships, providing exceptional customer service, and exceeding client expectations, resulting in not only satisfied clients but also valuable referrals and repeat business.

1 Day Online Mentorship Covering:

• Design Your Lifestyle
• Valuing Your Time
• Setting Your Boundaries
• 5* Life

This day will be delivered Live Online and will be recorded and added to your online portal to revisit when you need to.

This day is designed to help you design a fulfilling lifestyle that aligns with your personal and professional goals. In this transformative session, we will explore the essential elements of valuing your time, setting healthy boundaries, and creating a 5-star life that nurtures your well-being and success.

Valuing your time is crucial for creating a lifestyle that allows you to thrive both personally and professionally. We will delve into effective time management strategies, helping you prioritise tasks, eliminate distractions, and optimise your productivity. Discover how to identify and focus on high-value activities that contribute to your long-term goals, allowing you to make the most of your time and achieve a greater work-life balance.

Setting healthy boundaries is essential for maintaining your well-being and creating a harmonious lifestyle. We’ll explore techniques for establishing clear boundaries with clients and even yourself. Learn how to confidently communicate your needs, manage expectations, and avoid burnout. By establishing boundaries that support your well-being, you can create a sustainable and fulfilling lifestyle that promotes personal growth and success.

Creating a 5-star life goes beyond professional achievements. Discover how to nurture your relationships, engage in fulfilling hobbies, and create a balanced and rewarding life that reflects your values and aspirations.