What does it take to craft a solid equine photography business?

Getting your business foundations right is essential if you want a thriving equine photography business. 

We believe in equipping our delegates with the essential business foundations necessary for a successful career. This is why on our first 2 online days (11th & 12th September 2023) on our Mastering the Art & Business of Equine Photography 1yr Mentorship we will cover all the basic ingredients you need to build and grow a thriving equine photography business.

Business Plan

You will start by learning how to craft a solid business plan that outlines your vision, mission, and target market. We will guide you in setting realistic goals and targets, helping you define the path to success and track your progress along the way. Understanding the financial aspects of running a business is crucial, and we’ll provide insights into budgeting, pricing strategies, and profitability, ensuring you have a solid grasp on the financial side of your venture.

SWOT Analysis

To assess your business’s strengths, weaknesses, opportunities, and threats, we will conduct SWOT analyses, enabling you to identify areas for improvement and capitalise on your unique strengths. The “Circle of Love” concept will be introduced, emphasizing the importance of client relationships and cultivating a loyal customer base through exceptional service and personalized experiences.


Branding plays a vital role in setting yourself apart in the competitive equine photography industry. We’ll delve into the intricacies of branding, helping you define your unique identity, create a compelling brand story, and develop a cohesive visual presence that resonates with your target audience.

Studio Workflow

To ensure efficiency and productivity, we will guide you through establishing an effective studio workflow. Learn how to streamline your processes, from client enquiries to image delivery, to create a seamless and professional experience for both you and your clients. By optimising your workflow, you can save time, increase productivity, and provide a stellar experience that keeps clients coming back for more.

Whether you are just starting out on your equine photography journey or already have an existing business in desperate need of an MOT – join us for a full year of equine photography mentorship starting in September 2023.