Jun 15, 2023
The presentation of your images is one of the most important things you can spend time getting absolutely perfect. When a prospective client comes across your website, one of the first things they will do is look at your portfolio. They will have a rough idea in...
Mar 13, 2023
For better or for worse, our lives are largely carved out and structured around our habits. Breakfast at a certain time, daily chores and errands, how many cups of coffee?! (Still not enough, by our reckoning!) But your habits don’t have to just be the things you do...
Jan 18, 2023
All to often years disappear before our eyes, and nothing much changes, most people start the year with some fly away goals of becoming better and braver and nicer and more loving….blah blah blah…..but I know the majority of creative people have hopes and dreams...
Jan 17, 2023
If you’re a horse lover, the chances are that you’ve watched at least a little bit of top-level competition. Maybe you’ve tuned into Badminton or Burghley’s thrills-and-spills cross-country day; perhaps you’ve ushered in Christmas with Olympia’s showjumping spectacle....
Nov 2, 2022
This blog is super important if you want to understand exactly how to target and attract your ideal client.Early on in your career, you might think that any client is a good client. And that’s not entirely wrong – many of the clients you book will be brilliant, even...
Oct 11, 2022
As we walk through the trenches of our business, it can be easy to forget the excitement and fun our clients feel about booking us When we get tied up with thinking about the accounts, editing styles, processes and workflows all the way through to updating software...
Mar 27, 2020
Ahhh, another day in isolation. To keep the morale up, we would like to offer some more ideas as to what you could be working on while staying safe at home. On our list of ‘jobs to do’ is seeking out new influencers for our businesses. This may include riders,...
Feb 20, 2020
You’ve worked hard and dreamed for ages, and you’ve finally done it: you’re a fully-fledged equestrian portrait photographer. So that’s that, right? All set, and you’ll be happy to be where you are now forever. Except, well…that’s not actually how it tends to work. By...
Feb 20, 2020
Does anyone else ever feel like their camera’s manual is just…staring you down and totallyjudging you for never having read it? Just me? Nah, I didn’t think so. But honestly, who has the time or the inclination to sift through hundreds of pages of dry, technical...
Feb 20, 2020
Is there anything worse than talking about money? (Okay, war and all that sort of thing aside, of course…!) First, you go through the agonising and uncomfortable process of actually setting your prices, and then you’ve got to talk about them to your clients, too. Just...
Feb 20, 2020
Every day behind a camera is a new adventure, but the best – and often, most frustrating – adventures come with a heaping helping of trial and error. We want to help you reach the next level as quickly as possible, so we’ve compiled some of the most common mistakes...
Feb 20, 2020
…you’ve long embraced the beauty of streamingservices, so you don’t keep any music downloaded on your phone – instead,you’ve got a couple of tracks of horses whinnying. Great when you need to get some errant ears forward on a shoot, less so when you turn your...
Feb 10, 2020
Do you wonder what it’s like to join us on one of our Shoot, Shadow and Shine’s? It’s hard to get a really good idea from reading the booking page, although we spend a lot of time making sure its broken down and easy to understand. So here is a short...
Feb 7, 2020
Remember that Talking Heads song, ‘Once in a Lifetime?’ You know the one – it starts with a long monologue telling you that you may find yourself in a beautiful house, with a beautiful wife – but, the Talking Heads explain, we might find ourselves thinking that this...
Jan 30, 2020
“What I really need is for someone to share my work –someone everyone knows. Then my business will really make some headway!” Hands up if you’ve had this very thought before – and the other hand up if you’ve dismissed the idea as being impossible to fulfil. Okay, now...
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Jan 9, 2020
How’s this for a dream: your own sprawling studio, dotted with your own beautiful photographs, a wall of inspiration, and plenty of space to store frames, samples, an endless array of lenses, and a viewing space for your clients, too. Some of you might be lucky enough...
Jan 9, 2020
If there’s one surefire way to end a conversation with a horse person, it’s this: ask them to break down exactly what they’re shelling out for their four-legged friend every year. A hard yikes, right? But while it can feel so, SO tempting to ignore our version of the...
Jan 4, 2020
Are you guilty of New Year-itis? Do you head into January determined to make major changes throughout your life – fewer calories, more exercise, a thriving bank account, all the usual suspects? It feels like the pressure’s on, right? Like everyone around you is making...
Nov 11, 2019
By Hannah Freeland I had an epiphany recently while one a long drive to a shoot. I spend a lot of time in the car, travelling from one place to the next, and I wanted to make sure that this blank space in my schedule was being put to work – for me. So like many...
Nov 11, 2019
You’re a professional photographer, and that means that the experience of having a shoot with you is about more than just the fabulous images your clients will enjoy at the end – it’s also about the experience of the shoot day itself. Everything needs to be smooth,...
Nov 11, 2019
No matter who you are or what you do, if you’re self-employed or own your own business, you absolutely must have a website. It’s totally and completely non-negotiable – but if you outsource the job, it can also be eye-wateringly expensive. Fortunately, site-builders...
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Nov 11, 2019
One of the most common questions we’re asked by the Training Barn delegates is probably one that you’ve mulled over a few times yourself: just how, exactly, do you go about growing a sizeable and authentic database of leads who – and this bit is crucial – actually...
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Nov 7, 2019
There’s nothing I love quite so much as autumn. There’s something about that first moment that you step outside, when you can feel something different – something crisp, and full of promises in the air, that really speaks to my soul. The smell of it, the burnished...
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Nov 7, 2019
Wouldn’t life be great if we could just go out and do what we love – photograph horses, of course – all day long, without having to worry about all the legwork that goes with it? I don’t know about you, but marketing our businesses used to be one of the jobs we’ve...
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Oct 28, 2019
Let’s start from the very beginning. What’s an influencer? This is a trusted person within the equestrian industry. For example, a show jumping trainer, a tack shop owner or an owner of a local livery yard. These are people who have built up their equestrian...
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Sep 8, 2019
By Hannah Freeland There are many ways to show your confidence or lack of it, it could be your wardrobe, your language or maybe the way you hold yourself. Today I want to talk to you about showing your confidence in the three areas that are the most important in order...
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Aug 9, 2019
You know what sucks? Fear. Throat-clenching, cold sweat, tingly fingers fear. It makes you lose your train of thought, stumble over your words, and it takes all the conviction out of your up-sell. It’s the reason that basically no photographers likes the hard sell....
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Aug 7, 2019
Hands Up – who is on a budget or knows they don’t want to chuck their savings at a new business? First of all, it’s true that you can create a sustainable and profitable business from photography. We promise you; it can be done, and it can be fun. Hard work, but fun!...
Jul 25, 2019
Putting together your portfolio can be one of the toughest parts of setting up, and maintaining, your photography business. It’s the first thing a potential client sees, after all, and it’s the primary factor that helps them decide whether they’ll book you. So how do...
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Jul 25, 2019
Let’s take a trip down memory lane – right back, in fact, to the birth of my photography business. Back in 2006, I owned and ran my own graphic design company. And when I say I ran it, I mean I really ran it – everything from setting it up, to teaching myself how to...
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Jul 25, 2019
Let’s get real for a second: taking on your first-ever photoshoot is scary. You haven’t built up a safety net of confidence yet, and as a result, you’re plagued by doubts: can I actually deliver images my client will like? Am I going to be chatty and encouraging, or...
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Jul 9, 2019
Okay, fellow creatives, hands up if you’re guilty of project-hopping. You know what I mean – you start working on something, only to be struck by a new idea or a burst of inspiration for one of your other projects. You change tasks – just briefly, you tell yourself –...
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Jul 3, 2019
No matter who you are or what you do, if you’re self-employed or own your own business, you absolutely must have a website. It’s totally and completely non-negotiable – but if you outsource the job, it can also be eye-wateringly expensive. Fortunately, site-builders...
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Jun 24, 2019
I’m going to let you in on a little secret: photographers never, ever stop learning. We’re a creative bunch of people, which means that we’re naturally curious – and that curiosity drives us to constantly question the world around us, to explore new techniques, and to...
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May 9, 2019
Here’s a handy tip for you. Always leave 20 mins at the end of a shoot to be really creative. Go through the process of photographing your client and their horse on their yard. In your head, you have finished creating the standard imagery that you know will sell...
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May 9, 2019
Just a quick one today. Because we get asked this question a lot…”How long do you take editing your images?”Our answer is almost always the same… “If we shoot for an hour, we edit for no more than an hour” Imagine this: I have...
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Apr 25, 2019
We are absolute suckers for that cute, cuddly shot. The ones that make you feel like you are like a fly on the wall. The horse and owner are having this beautiful cuddly moment in between poses, and you just keep clicking…it should be as if you aren’t even...
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Apr 25, 2019
More often than not, your clients have no idea what to wear on their photo shoot- what looks good? What goes with the location? What goes with the horse? It’s helpful to give your clients a rough styling guide- it will ensure they are more confident in choosing...
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Mar 28, 2019
Picture this- you arrive at a yard. All you can see is a flat grass field and an average stable block- and you panic! “Where on earth am I going to place my clients?!” You then just fluff your way through the day with no idea where to direct yourself- let...
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Mar 21, 2019
This comes up time and time gain- many delegates feel like they’re lacking in confidence- you have the perfect horse, owner and location- but just don’t know how to work it, and don’t know what to do with the subjects. You start to feel pressure that your client...
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Mar 14, 2019
Unplanned moments can sometimes make the BEST shots! If you are too busy changing your settings on your camera or fiddling around trying to find a snack in your bag- you will miss these moments! They often happen when you have shot your main set of images, and...
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Mar 14, 2019
We cannot stress the importance of this enough. Over the years, we have become pretty hot on this! It is so so vital that you direct your clients into the exact poses you want, or often your descriptions will get lost in translation! So, lets set the scene… You...
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Mar 14, 2019
When you train you eye to really see the best of your area, you are already winning! Try and work out how it what you can use around you, and how it will look with a horse and owner in it… Natural framesThis is the art of spotting natural areas that can frame...
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Mar 14, 2019
This is something I didn’t even realise was a secret until really recently. I was teaching a group of delegates on location and said to them…’don’t forget to find your square!!’…. The fact that I was met with 6 blank faces made me...
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Mar 14, 2019
The most important lesson I ever learned is to NOT be underprepared! I remember when I turned up to one of my first shoots, and halfway through my battery died….but I had NOT packed a spare!! Embarrassingly, I had to borrow a camera off one of the guests at the...
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Dec 13, 2018
We took our delegates to a shoot on location with Kate and Michael. And what a beautiful spring morning it was! We went out onto the open forest to capture them, their two horses and their little dog! Kate and Michael were great fun and the delegates loved...
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Dec 13, 2018
Lauren and her partner Phillip modelled for The Training Barn for this gorgeous shoot back in the spring. We photographed Lauren a few years ago, so it was lovely to see her again- with a new horsey addition! Lauren rides on the GB endurance team, and has done for...
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Dec 11, 2018
Branding – we made a mistake! So we thought we would open up to you guys and let you in on a mistake that we made. Please learn from us and trust your gut! It was a crisp summer evening, with the sun streaming through the studio window and a well earn’t...
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Dec 6, 2018
What a GORGEOUS time of year this is!! We recently took our awesome team of year-long mentorship delegates to photograph Fay and her majestic 18 hand dressage horse Bengal, on the Ornamental Drive in Rhinefield, the New Forest. This place is renowned for its...
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Dec 6, 2018
Emily and her mum, Sue, modelled for us earlier this year with their horses Charlie and Otto. Their bouncy pooch Murphy joined in too! We spent the afternoon at Smugglers, on the New Forest. The weather, although threatening serious rain with those black clouds, ended...
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